100 Years of Beautyness is a phytocosmetic line creted from the experience Massimo Banci, as a pharmacist and passionate cosmetologist, which began over 20 years ago in the historical family owned Banci pharmacy in Pistoia (Tuscany, Italy), run by Banci family until 2019. Now its passion continues with the Opificio Cosmetico Banci, an artisanal laboratory where each product is entirely made in-house, from formulation to packaging and in small production batches to guarantee the maximum of freshness and effectiveness.

Particular attention is paid to using only ingredients of natural orgin and high concentration, which is much higher than industrial standards, to guarantee the highest quality and effectiveness. In particular, the use of natural oils, waxes, and butters is favored, while petrolatum and silicones are excluded from the formulas. The resulting texture is particularly rich and conveys the sensations given to the skin by the natural raw materials. The fragrances are chosen with particular care and attention both for their quality and their olfactory characteristics, which aim to evoke sensations and images linked to stories of the past, also reminded by the names, the pictures and the ways the products are presented.

The Brand has a “retro” connotation as it is inspired by products created at the beginning of the last century, when cosmetics were characterized by imaginative and evocative names that described refined body care rituals, unique figures and characters, and stories of everyday life. The photographs used in the packaging and product presentations come directly from a family archives and portrays of real people and relatives of Banci Family.